Robotics Event Marketing Strategy

Worldwide Robotic Hub is organizing a major robotics event in Montreal and seeks a comprehensive marketing strategy to ensure its success. The project involves developing a detailed communication and marketing plan to effectively promote the event, engage potential attendees, and attract sponsors. The goal is to enhance the event's visibility and appeal, leveraging various marketing channels and strategies. Learners will apply their classroom knowledge of marketing principles to create a cohesive plan that outlines target audiences, key messaging, and promotional tactics. This project offers an opportunity to work on a real-world event, focusing on strategic planning and execution within a defined timeframe. - Develop a marketing strategy to promote the robotics event. - Identify and engage potential sponsors with tailored outreach plans. - Create communication materials to attract attendees and sponsors. - Utilize digital and traditional marketing channels effectively.

Marketing Plan

Our company offers a community workshop program, but so far is only completing projects in Eastern Canada. We hope to revamp our marketing strategy to expand this project nationally. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Building an advertising package that can be sent out to communities Creating a list of potential communities this workshop would benefit