Worldwide Robotic Hub is organizing a major robotics event in Montreal and seeks a comprehensive marketing strategy to ensure its success. The project involves developing a detailed communication and marketing plan to effectively promote the event, engage potential attendees, and attract sponsors. The goal is to enhance the event's visibility and appeal, leveraging various marketing channels and strategies. Learners will apply their classroom knowledge of marketing principles to create a cohesive plan that outlines target audiences, key messaging, and promotional tactics. This project offers an opportunity to work on a real-world event, focusing on strategic planning and execution within a defined timeframe.

- Develop a marketing strategy to promote the robotics event.

- Identify and engage potential sponsors with tailored outreach plans.

- Create communication materials to attract attendees and sponsors.

- Utilize digital and traditional marketing channels effectively.

The deliverables for this project include a comprehensive marketing plan document that outlines strategies for communication, promotion, and sponsorship engagement. Additionally, learners will produce a set of communication materials, such as press releases, social media content, and email templates. The project will culminate in a presentation of the marketing strategy to Worldwide Robotic Hub, showcasing the proposed approach and expected outcomes.

- A detailed marketing plan document.

- Communication materials for event promotion.

- A presentation of the marketing strategy to the company.