Our company offers a community workshop program, but so far is only completing projects in Eastern Canada. We hope to revamp our marketing strategy to expand this project nationally.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

• Familiarizing themselves with our current marketing goals and strategies.
• Researching how customers perceive our brand and marketing.
• Recommending new channels we should use for promotion.
• Identifying an appropriate budget for advertising.
• Building an advertising package that can be sent out to communities
• Creating a list of potential communities this workshop would benefit

By the end of the project, students should demonstrate:

• Familiarity with our marketing goals and strategies
• Understanding of customer perceptions of our brand
• Recommendations for new promotion channels
• Identification of an advertising budget
• Creation of a marketing package

Final deliverables should include

• A final report.
• Marketing package
• List of potential communities for future workshops