Digital Media and Marketing Internship for Environmental Campaigns
Helping Nature Heal Inc. is seeking a team of learners to enhance its digital media strategy by analyzing current trends, assisting in the development of marketing campaigns, and building basic digital media. The project aims to bridge the gap between theoretical knowledge and practical application by allowing learners to work closely with the company's Marketing and Design Manager. The team will be tasked with researching current digital marketing trends, particularly those relevant to environmental sustainability, and applying these insights to create engaging digital content. This project will provide learners with the opportunity to apply their classroom knowledge in digital marketing and media design to real-world scenarios, focusing on promoting environmental awareness and sustainability. The goal is to create a cohesive digital media strategy that aligns with Helping Nature Heal Inc.'s mission to foster a healthier planet.
Motion Graphics Design
Create an interactive map showcasing projects done by company Include brief descriptions and testimonials of projects within interactive map Assist in integrating interactive map into company website Bonus: Create multiple map designs in line with Helping Nature Heal branding style Include project report and presentation outlining process
Shoreline Erosion Hazards and Nature-Based Mitigation
Students will asses the risks of increased shoreline erosion on coastal communities and the nature-based mitigation techniques used. Risks analyzed can include those relating to homeowners who live on the coast, community structures such as roads, public parks, and cemeteries, and also the risk of restoration workers who put nature-based techniques into place to slow the rates of erosion. Our restoration team here at Helping Nature Heal Inc. works directly on eroding slopes throughout eastern Canada, working to reduce erosion and help people and communities safeguard their property.
Market Analysis for Helping Nature Heal Inc.
Helping Nature Heal Inc. is seeking to enhance its market positioning by gaining a deeper understanding of current industry trends, audience demographics, and competitive landscape. This project aims to equip the company with actionable insights that will inform strategic decisions and marketing efforts. The learners will conduct comprehensive market research to identify emerging trends in the eco-friendly and sustainable industry. They will analyze audience demographics to better understand the target market's preferences and behaviors. Additionally, the project will involve evaluating the competitive positioning of Helping Nature Heal Inc. in comparison to its key competitors. The goal is to provide a clear, data-driven picture of the market environment to support the company's growth and innovation strategies.
Shoreline Erosion Awareness Campaign Plan
Helping Nature Heal Inc. is a for-profit ecological restoration company that specializes in building, maintaining, and providing education on Living Shorelines. Our Shore Up program is a community workshop program to train and empower community members to care for their own ecosystems and work together. We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that the campaign will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan. Bonus steps in the process would also include: Assisting in the development of leaflets, posters, videos, and / or brochures.
Marketing Plan
Our company offers a community workshop program, but so far is only completing projects in Eastern Canada. We hope to revamp our marketing strategy to expand this project nationally. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Building an advertising package that can be sent out to communities Creating a list of potential communities this workshop would benefit
AI Chat Function Design
Our company advertises products and services online. However, we currently rely on slow modes of communication with our customers. Users have requested the functionality to contact sellers directly via a real-time chat function. We would like to work with students to design a general chat interface. This will involve several different steps for the students, including: Conducting background research on our users and products. Producing a wireframe or mock-up of the resulting system’s user interface. Testing the design with users and making improvements. Integrate AI so chat function can operate on its own Integrate chat function into company website Bonus steps in the process would also include: Prototyping multiple possible chat function designs.