Helping Nature Heal Inc. is a for-profit ecological restoration company that specializes in building, maintaining, and providing education on Living Shorelines. Our Shore Up program is a community workshop program to train and empower community members to care for their own ecosystems and work together.

We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.

This will involve several different steps for the students, including:

• Familiarizing themselves with the social cause, our mission and goals.
• Identifying groups that the campaign will target.
• Identifying ideal outcomes and key performance indicators (KPIs).
• Identifying potential sponsors and partners who can support our campaign.
• Creating a promotion and marketing plan.

Bonus steps in the process would also include:

• Assisting in the development of leaflets, posters, videos, and / or brochures.

By the end of the project, students should demonstrate:

• Understanding of the social cause, our mission and goals
• Identification of target groups
• Identification of ideal outcomes and KPIs
• Identification of sponsors and partners
• Creation of a marketing plan

Bonus steps would include:

• Designing promotional materials for our campaign

Final deliverables should include

• A final report.
• A 10-minute presentation.