Identifying Potential Retail Partners for The Kind Pet

The Kind Pet, a company dedicated to creating sustainable pet toys, seeks to expand its market reach by identifying potential wholesale and retail partners. The project aims to research and compile a list of small, independent pet stores across the United States that align with The Kind Pet's values and product offerings. This project will allow learners to apply their research and analytical skills to identify key market opportunities. The team member will focus on understanding the landscape of independent pet retailers, assessing their compatibility with The Kind Pet's brand, and identifying potential for collaboration. This project will enhance learners' ability to conduct market research, analyze business compatibility, and develop actionable insights for business development.

Influencer Outreach Strategy for The Kind Pet

The Kind Pet, a company dedicated to sustainable and natural pet products, aims to expand its reach and influence in the natural pet and sustainability niche. The objective of this project is to identify and compile a comprehensive list of 50+ micro influencers (engaged follower count of 10k-100k) who are active in this niche. These influencers should have a significant following and engagement rate, and align with The Kind Pet's values and mission. The project will involve researching Instagram, Tiktok and Youtube for potential influencers. The team will assess each influencer's relevance, audience demographics, past work with brands and potential impact on The Kind Pet's brand visibility. This project provides an opportunity for learners to apply their research and analytical skills, as well as their understanding of digital marketing strategies, to a real-world scenario. - Research and identify influencers in the natural pet and sustainability niche. - Evaluate influencers based on relevance, engagement, and alignment with The Kind Pet's values. - Compile a list of 50+ potential influencers with detailed profiles.

Sustainability & Pets - Video Education Campaign

The Kind Pet is committed to promoting sustainable pet ownership practices that benefit both pets and the planet. The goal of this project is to create an engaging and educational video campaign for social media platforms. This campaign will raise awareness about the importance of sustainable practices in pet care, such as plastic free, eco-friendly pet products and responsible waste management. The project aims to educate pet owners on how small changes in their daily routines can lead to a significant positive impact on the environment. By leveraging social media, the campaign seeks to reach a broad audience and inspire a community of environmentally conscious pet owners. The project will involve researching sustainable pet ownership practices, scripting, filming, and editing short videos that effectively communicate these ideas.

Research for Expanding into New Niche Markets

We are a B2C and B2B company currently producing products in the health and wellness space for individuals suffering from eczema and psoriasis and other sensitive skin conditions. Our clothing line, Remedywear, is made with specialty fibers (Tencel with zinc oxide) that provide benefits like moisture-wicking, cooling, antibacterial, and antimicrobial. Not only do the fibers in Remedywear help to soothe eczema and psoriasis, but the therapeutic benefits can be helpful for a lot of other uses as well, medical and beyond. We are interested in exploring the other potential uses for our Tencel and zinc material and the current competitive landscapes and customer buying behaviors and expectations for these new markets. Please note that we want to prioritize D2C over selling into the healthcare system.