The Kind Pet, a company dedicated to sustainable and natural pet products, aims to expand its reach and influence in the natural pet and sustainability niche. The objective of this project is to identify and compile a comprehensive list of 50+ micro influencers (engaged follower count of 10k-100k) who are active in this niche. These influencers should have a significant following and engagement rate, and align with The Kind Pet's values and mission. The project will involve researching Instagram, Tiktok and Youtube for potential influencers. The team will assess each influencer's relevance, audience demographics, past work with brands and potential impact on The Kind Pet's brand visibility. This project provides an opportunity for learners to apply their research and analytical skills, as well as their understanding of digital marketing strategies, to a real-world scenario.

- Research and identify influencers in the natural pet and sustainability niche.

- Evaluate influencers based on relevance, engagement, and alignment with The Kind Pet's values.

- Compile a list of 50+ potential influencers with detailed profiles.

The deliverables for this project include a comprehensive report. The report will list at least 50 potential influencers/affiliates, including detailed profiles and contact information and will provide strategic recommendations for approaching these potential partners. The deliverables will demonstrate the learners' ability to conduct thorough market research and present actionable business insights.