Enhancing Brand Awareness via Public Relations for AumOui Lifestyle Essentials

AumOui Lifestyle Essentials seeks to expand its brand awareness and establish a strong presence in the lifestyle and wellness market. The project aims to develop a comprehensive public relations strategy that leverages both traditional and digital media channels. The goal is to enhance AumOui's brand recognition and foster a positive public image, with a focus on the appreciation of nature.

Social Media & Marketing for Pre-Revenue Start-up

The main goal is to generate business sales via all marketing channels digital/virtual and physical, including pitches, distribution of promotional material & samples, networking, events, etc. Must haves are the skills to fluently navigate social media/digital channels, as well as understanding of branding, marketing, business and sales.

App Development: Community-Focused

To develop an app that is community-centred, that aligns with the company's (AumOui) philosophy. The app will be user friendly, and interactive, with real-time options for engagement. Design ideas will be communicated with app/software developing team.

Business Strategy to Increase Brand Awareness & Product Visibility for AumOui Lifestyle Essentials

AumOui Lifestyle Essentials, Inc. is seeking to enhance its market presence by optimizing product visibility and brand awareness. The company aims to strengthen its position in the lifestyle products sector by leveraging innovative business & marketing strategies. This project involves analyzing current business & market trends, identifying target demographics, and evaluating existing business& marketing efforts. The goal is to develop a comprehensive business strategy that aligns with AumOui's brand values and resonates with its audience. Learners will apply their knowledge of business & marketing principles, consumer behaviour, and digital marketing tools to create a strategic plan that enhances brand recognition and product visibility. The project will involve tasks such as conducting business & market research, analysing competitors, and proposing actionable business & marketing tactics.