- Location
- Vancouver, British Columbia, Canada
- Bio
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I'm a faculty member at Canada West University, teaching Digital Marketing Strategy.
I have over 15 years of combined marketing experience in various marketing departments in a Global 500 corporation and my own businesses. My expertise includes e-commerce, digital marketing, brand marketing, marketing strategy, social media content, email marketing, and digital products. - Portals
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Vancouver, British Columbia, Canada
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- Categories
- Competitive analysis Digital marketing Product or service launch Social media marketing
Achievements
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Recent experiences
Digital Marketing Strategy (SPRING'25)
MRKT 623
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Digital Marketing Strategy (WINTER'25)
MRKT 623
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Digital Marketing Strategy (FALL'24)
MRKT 623
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Marketing Management (Marketing Plan) - FALL'24
MRKT 621
This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.