Marketing Video Creation for EdTek Services

EdTek Services is looking to enhance its marketing efforts by creating engaging and informative short videos. The goal of this project is to produce 2-3 minute videos that effectively communicate the value of EdTek's educational technology solutions to potential clients. These videos should highlight key features, benefits, and unique selling points of EdTek's products and services. The project will require a creative approach to scriptwriting, storyboarding, and video production, ensuring that the final videos are both visually appealing and informative. The videos will be used across various digital platforms, including social media and the company's website, to attract and engage a wider audience. This project provides an excellent opportunity for learners to apply their knowledge of digital media production, marketing strategies, and communication skills in a real-world setting.

Website Development

Our company helps organizations deliver online training and education. We want to launch a new website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. We want the site built on WordPress. This will involve several different steps for the students, including: Researching different website features and their associated advantages / disadvantages. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website.

Website Page Creation

Our company has been serving thousands of customers for decades. However, our current website requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Review our competitor's websites and identify and research useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.