The Goal

We are in the design and planning phase of a new climate change impact planning software product. We need a modern and creative marketing plan to communicate and engage with primary client stakeholders, scientists/academic groups, and young people who are interested in taking action on Climate Change (such as the Climate Strike student movements).

The Product

The forthcoming software product will use satellite Earth Observation imagery, big data, and artificial intelligence to identify past climate change impacts and predict future impacts. It will focus on end users and stakeholders (such as municipal governments or insurance companies) who need to understand and plan around climate change impacts without requiring them to know the underlying science or technology.

The initial focus is specifically on reporting coastal erosion and sea-level rise impacts.

The product development will be as open as possible and require a lot of collaboration with academic groups and scientific communities, as well as communities interested in and affected by climate change (especially coastal erosion and sea level rise). Therefore, while we want to engage primary client segments such as municipal governments and urban planners, we expect there will also be many opportunities to build an online community and engage youth in this ongoing effort.

Your Contribution

By the time this project begins we expect to have initial product branding goals, strategy, and guidelines, which will assist you in your project effort. Your work will be instrumental in making these high level guidelines concrete and achievable. We anticipate the marketing focus will be primarily online through social media, but this decision depends on your recommendations.

This will be an exciting new product in a new market so creativity is very welcome and in fact highly encouraged!