myAIpathway Inc. is seeking to enhance its online presence and engagement through a targeted social media marketing plan. The primary goal is to identify and reach the right market persona, thereby increasing brand awareness and customer interaction. This project involves researching current social media trends, analyzing competitor strategies, and understanding the unique value proposition of myAIpathway Inc. The team will apply classroom knowledge of digital marketing principles to develop a comprehensive strategy that aligns with the company's objectives. Tasks include defining target demographics, selecting appropriate social media platforms, and crafting engaging content ideas. The project is designed to be completed by a team of marketing students within 80 hours, focusing on practical application and strategic thinking.

The deliverables for this project include a detailed social media marketing plan document and a presentation summarizing the strategy. The plan should outline the identified target market persona, recommended social media platforms, and proposed content themes. Additionally, a timeline for implementation and metrics for measuring success should be included. The presentation will provide an overview of the strategy and key insights gained during the project.