Project Goals:

1. Promote The Training Library Membership: Increase awareness and engagement for The Training Library, a leadership development membership program designed for women leaders in the nonprofit sector.
2. Create Evergreen Content: Develop a month's worth of high-quality, reusable content that aligns with the themes of The Training Library and can be recycled throughout the year to maintain consistent promotion.
3. Strengthen Social Media Presence: Enhance my visibility and impact on Instagram, focusing on engaging the target audience of women leaders in nonprofits. This will help build momentum leading up to the launch of my next book in March 2025.
4. Drive Engagement and Interaction: Encourage meaningful interactions with my target audience through visually appealing carousels, informative posts, and compelling Instagram Reels that resonate with the challenges and goals of women leaders. I aim to inspire people to "touch" my content—whether by commenting, sharing, or sending me direct messages.
5. Build Brand Identity: Consistently reflect my brand's casual yet professional tone, fostering an emotional connection with my audience and reinforcing my identity as a trusted leadership development coach.
6. Evaluate and Improve Content Strategy: Assess current social media strategies, identify areas for improvement, and implement changes that enhance content performance and audience engagement. I'm always open to feedback and continuous learning.

Are you passionate about social media, creative design, and making an impact in the nonprofit sector? I'm looking for a motivated student to assist in promoting my leadership development membership, The Training Library, which is targeted at women leaders in nonprofits.

Do you love Instagram?

About the Project:

You'll be working on a campaign to promote The Training Library, a membership program designed to build the confidence, competence, and composure of women leaders as they navigate their roles in the nonprofit sector. As a leadership development coach with over 14 years of experience in coaching and 24 years in nonprofit leadership, I’m eager to support women leaders in their growth and development.

This is a unique opportunity to work closely with an experienced coach and gain insights into social media marketing and nonprofit leadership.

Project Details:

- Update and repurpose existing Canva content into engaging social media carousels.

- Draft scripts and visual concepts for Instagram Reels.

- Create a comprehensive social media calendar to organize and schedule posts for about a month's worth of evergreen content that can be reused.

- Analyze current social media content performance and identify areas for improvement.

- Collaborate closely with me through regular check-ins via email, Zoom, and ClickUp.

- Utilize tools such as Canva Pro, Descript, Later, and Recurpost for content creation and scheduling.

Content Expectations - Month’s Worth of Content:

1-2 Carousels per Week:

Update old content and create new, engaging designs.

2-3 Reels per Week

Draft concepts and scripts for new videos that can be produced.

3-4 Posts per Week

Plan and design posts that align with the campaign's messaging, focusing on evergreen content that can be recycled.

Qualifications:

- Proficient in Canva, Descript, and LaterMedia.

- Strong understanding of Instagram and its features, particularly related to audience engagement.

- Creative thinker with the ability to translate complex ideas into visual content.

- Self-starter who is comfortable working independently while receiving regular feedback.

- Experience in content creation, particularly for social media campaigns, is a plus.

Benefits:

- Gain hands-on experience in social media marketing and content creation.

- Access to professional tools like Canva Pro and Descript.

- There may be opportunities for continued collaboration beyond this project, depending on the campaign's success and mutual fit.

1. Regular Check-Ins:

• Weekly Zoom meetings for progress updates and feedback.
• Ongoing support via email for quick questions.

1. Access to Tools:

• Full access to Canva Pro and an extensive library of videos.
• Introduction to scheduling tools like Later or Recurpost.

1. Guidance on Branding:

• Overview of brand guidelines and key messaging points.
• Example posts to guide content creation.

1. Final Review:

• End-of-project feedback and a reference or letter of recommendation.