SommEvents seeks to enhance its market positioning by gaining a deeper understanding of the competitive landscape in the event planning, team building, and corporate gifting sectors. The project aims to conduct thorough market research to identify key competitors and analyze their strengths and weaknesses. By examining the specific needs and preferences of companies in these sectors, the project will uncover potential gaps in current market offerings. The goal is to determine how SommEvents can effectively address these gaps with its services. Additionally, the project will explore strategies for attracting and converting new clients by positioning SommEvents' offerings as the ideal solution to meet unique client demands. This analysis will provide SommEvents with actionable insights to refine its service offerings and marketing strategies.

The project will deliver a comprehensive report detailing the competitive landscape, including an analysis of key competitors and identified market gaps. It will also include a strategic plan outlining recommendations for positioning SommEvents' services to attract and convert new clients. The report will provide actionable insights and strategies to enhance SommEvents' market positioning and client acquisition efforts.